Coloring the wordmark as a color font

The old header set “Food Truck Nerdz” in Sriracha with even gaps, like a restaurant menu that had been asked to behave. Three words, three beats, no initials. It was friendly. It was also a caption, not a mark.

A wordmark should clump. FoodTruckNerdz is how the domain already speaks. Nabla — an isometric COLRv1 font — lets that clump keep a 3D street-sign energy without painting the whole site orange. The surfaces stay cream, red, and black. The loud food-truck colors live in a thin band under the header, where they can jostle without rewriting every token.

Letter-by-letter color is easy to overdo. HCI Nerdz does it as a theme-integrity experiment; we needed a different scheme. F, T, and N take the accent palette: white faces, brand red sides, black depth. The other letters stay quieter, cream and asphalt, so the initials still read as Food, Truck, Nerdz without the even spacing that made the old lockup feel like three stickers.

If your browser cannot paint COLRv1, Sriracha is still the fallback. The round mark — Diana Montero’s truck-head silhouette — stays next to the type. The font is the shout. The logo is the face.